Preface . . vii
1 Introduction: When Poop Goes Primetime . . 1

Part I Rumor and Reputation in a Digital World
2 How the Free Flow of Information Liberates and Constrains Us . . 17
3 Gossip and the Virtues of Knowing Less . . 50
4 Shaming and the Digital Scarlet Letter . . 76

Part II Privacy, Free Speech, and the Law
5 The Role of Law . . 105
6 Free Speech, Anonymity, and Accountability . . 125
7 Privacy in an Overexposed World . . 161
8 Conclusion: The Future of Reputation . . 189

Notes . . 207
Index . . 237