Introduction 1
1 Practices of Looking: Images, Power, and Politics 10
2 Viewers Make Meaning 45
3 Spectatorship, Power, and Knowledge 72
4 Reproduction and Visual Technologies 109
5 The Mass Media and the Public Sphere 151
6 Consumer Culture and the Manufacturing of Desire 189
7 Postmodernism and Popular Culture 237
8 Scientific Looking, Looking at Science 279
9 The Global Flow of Visuai Culture 315
Notes 345
Further Reading 346
Glossary 349
Picture Credits 371
Lndex 375